Wine Sales & Social Responsibility

These courses are an exciting new opportunity for those in the wine industry to upskill by refreshing knowledge or learning new skills.

This course focuses on the effects of alcohol on both the individual and society as a whole. You will examine the themes of social responsibility in regards to alcohol, alongside various measures certain governments and business organisations take to promote responsible drinking. Alongside this you will learn a number of sales techniques that will allow you to sell wine better, and ethically, across various distribution channels.

Topics covered:

• The effects of alcohol on the health of the human body
• Alcoholism and responsible drinking
• The impact of alcohol on society, including prohibition, political guidance and corporate social responsibility
• Promotion and advertising of alcoholic products
• Import regulations and shipping procedures
• Wine labelling regulation
• Costing, pricing and margin construction
• Types of wine sales including retail, business to business, online, etc…
• Techniques for effective wine sales