English Wine & Tourism

Continued Professional Development

Focusing on the emergence of tourism as a key element of business strategy for both wine producers and their wider production communities and regions. Students will study the history and recent developments in the field of Oenotourism, factoring in the importance of products and services offered, tourist consumer behaviour and establishing an effective cellar door.

Topics covered:

English Wine Industry:

  • History of the UK wine production industry
  • Wine production regulatory frameworks
  • Industry structure, business models and key producer analysis
  • Marketing and trade bodies
  • Markets for English wine
  • Trends and industry developments
  • Tastings of key varieties

Wine Tourism:

  • Industry definition, historical context, size and structure of industry
  • Exemplar wine tourism destinations around the world
  • Factors affecting the success of wine tourism in a region
  • Wine tourism offerings and types of wine tourist
  • Ethical and environmental issues affecting wine tourism

Course details

Dates & Location

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14 weeks

UCAS Details

Completion of each course will equal to 15 credits.

  • £1,250

Entry Requirements

  • GCSE Mathematics at grade 4 or above (grade C or above under the A*-G system)
  • GCSE English at grade 4 or above (grade C or above under the A*-G system)

The following qualifications are recommended prior to applying:

  • WSET Level 2 Award in Wines (Pass)
  • Level 3 qualification such as A Level (two subjects)
  • BTEC Extended Diploma (MPP)
  • Access to HE in a related subject

We also consider applicants with relevant industry experience if over 21 years of age. 

Students with English as a second language will be required to have gained IELTS at 6.5 overall with 6.0 in Writing.

Applicants wishing to progress onto an undergraduate course would need to meet the minimum entry criteria for that specific course which typically includes a Level 3 qualification with UCAS Tariff points (56 points and above).

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