Delivered by Plumpton’s specialist Wine Business lecturers, Paul Harley and Tim Andrews, it will enable you to identify and understand your potential customers and develop the best brand, packaging and routes to market for your wine.
There will be a particularly strong focus on wine tourism and digital communications, which will enable you to maximise your sales margins.
This workshop is particularly suitable for medium-sized English and Welsh wine producers, both new and established.
Behavioural psychology, the role of social identity, culture and knowledge on wine buying and consumptionUK wine trade
On-trade, off-trade, market types
Distribution channels, potential export markets
Colour, closures, labels, logos
Behaviour, cellar door requirements, service levels
Web design and digital communications
Social media, brand consistency, product extensions
You must be 18 or over
|Dates & Location:||
28th June 2021 - 30th June 2021
9:15 - 16:15
Lewes Campus - Plumpton College
3 Day Course
Apply for this course online now to begin you journey towards a qualification in Principles of Wine Business.
Not quite ready to apply yet? We are happy to discuss courses and help you find the perfect fit.