3 Day Course
If you are launching a new English wine brand, or want to sell more wine, this is the course for you.
Delivered by Plumpton’s specialist Wine Business lecturers, Paul Harley and Lindsay Holas, it will enable you to identify and understand your potential customers and develop the best brand, packaging and routes to market for your wine. There will be a particularly strong focus on wine tourism and digital communications, which will enable you to maximise your sales margins.
This workshop is particularly suitable for medium-sized English and Welsh wine producers, both new and established.
- Behavioural psychology, the role of social identity, culture and knowledge on wine buying and consumptionUK wine trade
- On-trade, off-trade, market types
Routes to market
Distribution channels, potential export markets
Branding and packaging
Colour, closures, labels, logos
Behaviour, cellar door requirements, service levels
Web design and digital communications
Social media, brand consistency, product extensions
|Entry Requirements:|| |
You must be 18 or over
|Dates & Location:|| |
2nd July - 4th July 2019
10.00am - 16.15pm
3 Day Course
Course Tuition - £450
Lunch Voucher included
Ready to take the next step?
Apply for this course online now to begin you journey towards a qualification in Principles of Wine Business.
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