3 Day Course

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If you are launching a new English wine brand, or want to sell more wine, this is the course for you.

Delivered by Plumpton’s specialist Wine Business lecturers, Paul Harley and Lindsay Holas, it will enable you to identify and understand your potential customers and develop the best brand, packaging and routes to market for your wine. There will be a particularly strong focus on wine tourism and digital communications, which will enable you to maximise your sales margins.
This workshop is particularly suitable for medium-sized English and Welsh wine producers, both new and established.

Consumer behaviour 

  • Behavioural psychology, the role of social identity, culture and knowledge on wine buying and consumptionUK wine trade 
  • On-trade, off-trade, market types

Routes to market 

  • Distribution channels, potential export markets

Branding and packaging

  • Colour, closures, labels, logos

Wine tourists

  • Behaviour, cellar door requirements, service levels

  • Web design and digital communications

  • Social media, brand consistency, product extensions

Entry Requirements:

You must be 18 or over

Dates & Location:

2nd July - 4th July 2019 

10.00am - 16.15pm

3 Day

Duration:

3 Day Course 

Costs:

Course Tuition - £450

Lunch Voucher included 

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