Wine Sales and Social Responsibility

CPD Short Specialised Course

Apply for 2024

This module has a focus on the effects of alcohol on both the individual and society. Students will examine the themes of social responsibility in regard to alcohol, alongside various measures certain governments and business organisations take to promote responsible drinking. Alongside this the students will learn a number of sales techniques that will allow them to sell wine better, and ethically, across various distribution channels.

This module will include:

  • The effects of alcohol on the health of the human body.
  • Alcoholism and responsible drinking.
  • The impact of alcohol on society, including prohibition, political guidance and corporate social responsibility.
  • Promotion and advertising of alcoholic products.
  • Import regulations and shipping procedures.
  • Wine labelling regulation.
  • Costing, pricing and margin construction.
  • Types of wine sales including retail, business to business, online, etc.
  • Techniques for effective wine sales.

The outcomes of this module:

  • Discuss the influence and role of alcohol consumption on UK society.
  • Identify, analyse and evaluate current views on responsible drinking, including government advice and corporate responsibilities.
  • Evaluate the most appropriate sales techniques required to effectively sell a specific wine style.

Course details

Dates & Location

Tuesday 10th September 2024 - Tuesday 14th January 2025

13:15 - 16:00


This course is delivered at Plumpton College one half day per week.

UCAS Details

Typically full time university students will study 120 credits per year. Please note, you can do up to 45 credits of CPD short courses per academic year. If you would like to do more you will need to register on one of our degree programmes, either full time or part time.

If you want to do one of these CPD short courses for upskilling, you can apply today. If you would like to gain credit with the intention of later studying the full degree, please speak a member of our admissions team ( / 01273 890 454) first to ensure you meet the full course entry criteria. 

If you apply for interest upskilling only and don’t want to earn UCAS point and work towards the Plumpton Diploma, make your payment today. Alternatively, if you do want to work towards UCAS points and the Plumpton Diploma please check entry requirements before you pay and tick the box for working towards UCAS points.


Each semester costs £1,250 plus £110 material fees.

Entry Requirements

Applicable to each module

  • GCSE Mathematics at grade 4 or above (grade C or above under the A*-G system)
  • GCSE English at grade 4 or above (grade C or above under the A*-G system)

The following qualifications are recommended prior to applying:

  • WSET Level 2 Award in Wines (Pass)
  • Level 3 qualification such as A Level (two subjects)
  • BTEC Extended Diploma (MPP)
  • Access to HE in a related subject
  • We also consider applicants with relevant industry experience if over 21 years of age. 
  • Students with English as a second language will be required to have gained IELTS at 6.5 overall with 6.0 in Writing.

Applicants wishing to progress onto an undergraduate course would need to meet the minimum entry criteria for that specific course which typically includes a Level 3 qualification with UCAS Tariff points (56 points and above).

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