Principles of Wine Marketing

Course overview

Marketing and having a coherent brand strategy is
essential for wine businesses.This course focuses on how to build your brand
vision and strategy and create an engaging brand story to resonate with
consumers. It will help wine businesses to clearly define their target market
and use a variety of marketing channels to engage with their
audience.

Modules

Topics of Study include:

• Understanding your product and market positioning
• Defining a target audience and determining how best to reach that audience
• Branding and storytelling
• Marketing channels
• Wine tourism and creating a destination
• Packaging and labelling
• Sustainability considerations
• Regulatory requirements

How will I be assessed?

The course ends with a 30-minute multiple-choice exam.

Student testimonial

“I thoroughly enjoyed the Principles of Wine Marketing course. It was extremely educational, and I learned a great deal throughout the three days.

I also wanted to mention that James was fantastic throughout the course. His knowledge, teaching style, and insight into the wine industry made the experience even more valuable, and I learned a lot from him personally.”

– Daniel Reiss