Principles Of Wine Business

Course overview

If you are launching a new English wine brand, or want to sell more wine,
this is the course for you.

An intensive five-day short course designed for anyone for anyone looking to
strengthen their commercial understanding of the wine industry. It gives
learners an understanding of how to build a successful wine business by
combining commercial strategy, financial confidence and real-world industry
insight.

The course explores strategy, finance, sales channels and market dynamics,
helping learners build the skills needed to grow a wine business. Using case
studies, workshops and applied exercises, learners are encouraged to think
strategically about how wine businesses create value, respond to uncertainty and
achieve sustainable growth.

By the end of the course, learners will be better equipped to analyse
opportunities, justify strategic decisions and apply financial and commercial
thinking to a wine business of any size.

It is ideal for new entrants looking to build a UK wine business and those
hoping to develop management skills and work within the UK wine industry.

Student testimonial

“Thank you for organising and delivering another fabulous course on English wines! This was a great extension of the “Introduction to the UK Wine Industry” that I attended in March, and gave me an even better understanding of this exciting – but still challenging – sector. Not only did it reinforce my appreciation of English wines, but it also gave me ideas about the directions I could follow professionally. I could see new directions taking shape in other people’s minds as well over the course of that week – which was lovely!”

– Aine Rubikaite