Principles of Wine Business (Intermediate Level)

If you are launching a new English wine brand, or want to sell more wine, this is the course for you.

Delivered by Plumpton’s specialist Wine Business lecturers, Nick Hutchinson and Rebecca Apley, it will enable you to identify and understand your potential customers and develop the best brand, packaging and routes to market for your wine.

There will be a particularly strong focus on wine tourism and digital communications, which will enable you to maximise your sales margins.

This workshop is particularly suitable for medium-sized English and Welsh wine producers, both new and established.

Course Content:

Consumer behaviour:

• Behavioural psychology, the role of social identity, culture and knowledge on wine buying and consumption 

• On-trade, off-trade, market types

Routes to market:

• Distribution channels, potential export markets

Branding and packaging:

• Colour, closures, labels, logos

Wine tourists:

• Behaviour, cellar door requirements, service levels

• Web design and digital communications

• Social media, brand consistency, product extensions

You must be 18 or over to take this course.

Course Cost

Please note Plumpton College Wine Division have recently secured some funding, allowing for a reduction in price to a selection of wine courses, subject to eligibility*.

*Learners will be eligible for funding if they were aged over 19 on 31st August 2024 and have been resident in the UK for the last 3 years. Learners living in devolved areas (eg Greater London Combined Authority) will not be eligible for funding. Learners currently undertaking an apprenticeship will not be eligible for funding.

Price (non-funded learners): £570

Price (funded learners): £342