Introduction to Wine Marketing

Marketing and having a coherent brand strategy is essential for wine businesses.This course focuses on how to build your brand vision and strategy and create an engaging brand story to resonate with consumers. It will help wine businesses to clearly define their target market and use a variety of marketing channels to engage with their audience.

Topics of Study include:

• Understanding your product and market positioning
• Defining a target audience and determining how best to reach that audience
• Branding and storytelling
• Marketing channels
• Wine tourism and creating a destination
• Packaging and labelling
• Sustainability considerations
• Regulatory requirements

The course ends with a 30-minute multiple-choice exam.

This course is suitable for Wine business owners who are interested in acquiring marketing skills to elevate their wine brand visibility and reach new customer markets. This includes building a brand strategy, using digital channels, creating an engaging brand story, and creating a wine tourism destination / marketing for wine tourism.

Course Cost

Please note Plumpton College Wine Division have recently secured some funding, allowing for a reduction in price to a selection of wine courses, subject to eligibility*.

*Learners will be eligible for funding if they were aged over 19 on 31st August 2024 and have been resident in the UK for the last 3 years. Learners living in devolved areas (eg Greater London Combined Authority) will not be eligible for funding. Learners currently undertaking an apprenticeship will not be eligible for funding.

Price (non-funded learners): £610

Price (funded learners): £366