- Duration
3 Days
- Attendance
- 09:00 - 16:00
- Location
- Plumpton College
Course Overview
Marketing and having a coherent brand strategy is essential for wine businesses.This course focuses on how to build your brand vision and strategy and create an engaging brand story to resonate with consumers. It will help wine businesses to clearly define their target market and use a variety of marketing channels to engage with their audience.
Modules
Topics of Study include:
- Understanding your product and market positioning
- Defining a target audience and determining how best to reach that audience
- Branding and storytelling
- Marketing channels
- Wine tourism and creating a destination
- Packaging and labelling
- Sustainability considerations
- Regulatory requirements
Assessment
The course ends with a 30-minute multiple-choice exam.
Entry Requirements
This course is suitable for Wine business owners who are interested in acquiring marketing skills to elevate their wine brand visibility and reach new customer markets. This includes building a brand strategy, using digital channels, creating an engaging brand story, and creating a wine tourism destination / marketing for wine tourism.
Course Cost
This course is FREE*, thanks to the Plumpton Wine Resilience Fund. More information about this fund can be found here.
Please refer to our terms and conditions below to take advantage of this offer between January - July 2026.
Note that the cost will show on your application form, however please disregard this if you meet the funding criteria to access the Plumpton Wine Resilience Fund.
*Subject to eligibility
Cost for a non-funded learner: £610
Terms & Conditions
1. Course Dates:
All courses must be booked and attended between 1 January and 31 July 2026
2. Commitment to attend:
All courses are fully funded. By enrolling on a programme, you are committing to attend. Failure to attend without notifying the College at least 10 days prior to the course start date will result in a £50 administration charge.
3. Number of Courses:
There is no limit to the number of courses an individual or company may book under this scheme. However, no one course can be repeated by and individual.
4. Materials:
Any required materials or equipment must be purchased separately and are not covered by the funding. These will be clearly stated in the course information.
5. Eligibility:
Free training is offered through the Governments' Adult Skills Fund and cannot be accessed by individuals or organisations from devolved authorities (Greater Manchester, Liverpool City Region, West Yorkshire, South Yorkshire, York and North Yorkshire, North East, East Midlands, Cambridgeshire & Peterborough, Cornwall, Tees Valley, London)
6. Accommodation and travel:
Plumpton College does not provide free accommodation.
On-site accommodation may be available at a discounted rate, subject to availability and payable separately.
We do have travel bursaries for those in low income please look on our website for further details.
Course Dates
- Start Date
- 11 May 2026
- End Date
- 13 May 2026
Other courses that may interest you
National Wine Training Programme
The National Wine Training Programme offers structured courses at three levels - Introduction, Intermediate, and Advanced - designed to enhance skills and knowledge in areas like vinegrowing, winemaking, and wine business for all experience levels.
