Principles of Wine Business (Intermediate Level)

Duration: 5 Day Course
Attendance: 09:00 - 16:00
Location: Plumpton College

Course Overview

If you are launching a new English wine brand, or want to sell more wine, this is the course for you.

Delivered by Plumpton’s specialist Wine Business lecturers, Nick Hutchinson and Rebecca Apley, it will enable you to identify and understand your potential customers and develop the best brand, packaging and routes to market for your wine.

There will be a particularly strong focus on wine tourism and digital communications, which will enable you to maximise your sales margins.

This workshop is particularly suitable for medium-sized English and Welsh wine producers, both new and established.

Course Content:

Consumer behaviour:

Behavioural psychology, the role of social identity, culture and knowledge on wine buying and consumption
On-trade, off-trade, market types

Routes to market:

Distribution channels, potential export markets

Branding and packaging:

Colour, closures, labels, logos

Wine tourists:

Behaviour, cellar door requirements, service levels
Web design and digital communications
Social media, brand consistency, product extensions

Entry Requirements

You must be 18 or over to take this course.

Course Cost

This course is FREE*, thanks to the Plumpton Wine Resilience Fund. More information about this fund can be found here.

Please refer to our terms and conditions below to take advantage of this offer between January - July 2026.

Note that the cost will show on your application form, however please disregard this if you meet the funding criteria to access the Plumpton Wine Resilience Fund.

*Subject to eligibility

Cost for a non-funded learner: £890

Terms & Conditions

1. Course Dates:
All courses must be booked and attended between 1 January and 31 July 2026

2. Commitment to attend:
All courses are fully funded. By enrolling on a programme, you are committing to attend. Failure to attend without notifying the College at least 10 days prior to the course start date will result in a £50 administration charge.

3. Number of Courses:
There is no limit to the number of courses an individual or company may book under this scheme. However, no one course can be repeated by and individual.

4. Materials:
Any required materials or equipment must be purchased separately and are not covered by the funding. These will be clearly stated in the course information.

5. Eligibility:

Free training is offered through the Governments' Adult Skills Fund and cannot be accessed by individuals or organisations from devolved authorities (areas include but may not be exclusive to: Greater Manchester, Liverpool City Region, West Yorkshire, South Yorkshire, York and North Yorkshire, North East, East Midlands, Cambridgeshire & Peterborough, Cornwall, Tees Valley, Bristol, London).

6. Accommodation and travel:
Plumpton College does not provide free accommodation.
On-site accommodation may be available at a discounted rate, subject to availability and payable separately.
We do have travel bursaries for those in low income please look on our website for further details.

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