- Duration
1 day
- Attendance
- 09:00- 16:00
- Location
- Plumpton College
Course Overview
In today’s highly digitised and increasingly competitive online wine space, having the ability to successfully communicate with customers through digital channels can be one of the most important factors determining your success as a wine business.
The aims of this one-day intensive course are to provide a good level of knowledge and understanding to create a digital strategy for your wine business, as well as learning valuable skills for building your digital following, communicating effectively to engage and convert to sales, optimising your website, working with the analytics that keep you on track, and utilising paid digital marketing.
This course is ideal for those who are running a wine business or wine tourism venue and would like to develop further their digital strategy and those with an interest in moving into the UK Wine sector.
Modules
Topics include:
- Digital marketing basics
- Regulations, legal considerations & ethical considerations
- Wine marketing Case Studies
- Developing a digital marketing strategy
- Building & Communicating to a Following Audience
- Optimising your Website & Copy
- ROI, Analytics, & Paid-for Marketing
Assessment
The course ends with a 30-minute multiple-choice exam.
Entry Requirements
This course is for anyone who is interested in learning about using digital marketing effectively for all types of Wine Businesses.
Course Cost
This course is FREE*, thanks to the Plumpton Wine Resilience Fund. More information about this fund can be found here.
Please refer to our terms and conditions below to take advantage of this offer between January - July 2026.
Note that the cost will show on your application form, however please disregard this if you meet the funding criteria to access the Plumpton Wine Resilience Fund.
*Subject to eligibility
Cost for a non-funded learner: £210
What is it like to be a student on this course?
Terms & Conditions
1. Course Dates:
All courses must be booked and attended between 1 January and 31 July 2026
2. Commitment to attend:
All courses are fully funded. By enrolling on a programme, you are committing to attend. Failure to attend without notifying the College at least 10 days prior to the course start date will result in a £50 administration charge.
3. Number of Courses:
There is no limit to the number of courses an individual or company may book under this scheme. However, no one course can be repeated by and individual.
4. Materials:
Any required materials or equipment must be purchased separately and are not covered by the funding. These will be clearly stated in the course information.
5. Eligibility:
Free training is offered through the Governments' Adult Skills Fund and cannot be accessed by individuals or organisations from devolved authorities (areas include but may not be exclusive to: Greater Manchester, Liverpool City Region, West Yorkshire, South Yorkshire, York and North Yorkshire, North East, East Midlands, Cambridgeshire & Peterborough, Cornwall, Tees Valley, Bristol, London).
6. Accommodation and travel:
Plumpton College does not provide free accommodation.
On-site accommodation may be available at a discounted rate, subject to availability and payable separately.
We do have travel bursaries for those in low income please look on our website for further details.
Course Dates
- Date
- 2 February 2026
Other courses that may interest you
National Wine Training Programme
The National Wine Training Programme offers structured courses at three levels - Introduction, Intermediate, and Advanced - designed to enhance skills and knowledge in areas like vinegrowing, winemaking, and wine business for all experience levels.
